Privacy Policy

1. Introduction

Apex Medical Realty, in partnership with 88West Realty ("we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://apexmedicalrealty.com, use our services, or interact with our marketing campaigns.

We specialize in providing real estate solutions designed for healthcare professionals at every career stage in British Columbia, Canada. This policy applies to all information collected through our website, email communications, and other related services.

2. Information We Collect

2.1 Personal Information You Provide

When you register for priority access, contact us, or use our services, we may collect:

• Contact Information: Name, email address, phone number
• Communication Preferences: Your consent to receive marketing communications
• Inquiry Details: Information about your real estate needs and interests

2.2 Automatically Collected Information

When you visit our website, we automatically collect basic technical information necessary for website operation:

• Page Views: Which pages you visit on our website
• Referral Source: The website or search engine that directed you to our site
• General Location: Approximate geographic location based on IP address (city/region level)

2.3 Marketing and Analytics Data

With your consent, we collect marketing-related information:

• Google Ads Data: Google Click Identifiers (GCLID), campaign parameters (UTM codes)
• Analytics Data: Website performance metrics, user behavior patterns
• Conversion Data: Information about actions taken after viewing our ads

3. How We Use Your Information

We use the collected information for the following purposes:

3.1 Service Provision

• Provide real estate services and property information
• Respond to your inquiries and provide customer support
• Send you priority access information for medical strata opportunities
• Schedule and coordinate property viewings or consultations

3.2 Marketing and Communications

• Send marketing communications about new properties and services (with consent)
• Provide market updates and industry insights relevant to healthcare professionals
• Customize our marketing messages based on your interests and preferences
• Measure the effectiveness of our advertising campaigns

3.3 Analytics and Improvement

• Understand which pages are most visited to improve our content
• Measure the effectiveness of our Google Ads campaigns
• Track form submissions and registrations for priority access
• Ensure website functionality and security

4. Analytics and Advertising Tracking

4.1 Google Analytics and Google Ads

To better understand our audience and measure the success of our marketing campaigns, we use Google Analytics and Google Ads tracking technologies. This helps us provide more relevant services to healthcare professionals.

4.2 Data Collection and Sharing

When you interact with our website or submit a form, we may collect technical identifiers including your IP address, browser type, and Google Click Identifiers (GCLID/UTM parameters). This tracking data is securely transmitted alongside your form submission to our Customer Relationship Management (CRM) system, GoHighLevel.

4.3 Offline Conversion Tracking

We utilize Google Ads Offline Conversion Tracking. If you click one of our Google Ads and subsequently register your interest or become a qualified lead, our CRM may send a securely hashed signal back to Google to report that a conversion occurred. This helps us optimize our advertising efforts. Google processes this data in accordance with their Google Ads Data Processing Terms.

5. How We Share Your Information

5.1 Business Partners

• 88West Realty: As our parent company, for service provision and business operations
• Licensed Real Estate Professionals: To provide you with property services

5.2 Service Providers

• GoHighLevel (CRM): For customer relationship management and communication
• Google (Analytics/Ads): For website analytics and advertising performance measurement (with consent)
• Web Hosting and Technical Services: For website operation and maintenance
• Email Service Providers: For sending communications and marketing materials

5.3 Legal Requirements

We may disclose your information when required by law, to protect our rights, property, or safety, or to respond to legal process, court orders, or government requests.

6. Your Choices and Controls

6.1 Cookie and Tracking Preferences

We only share tracking data with Google if you have consented to advertising cookies through our cookie consent banner or registration form. You can:

• Adjust your cookie preferences on our website at any time
• Opt out of personalized advertising by visiting Google's Ad Settings
• Disable cookies in your browser settings (this may affect website functionality)

6.2 Communication Preferences

• Unsubscribe from marketing emails using the link in any email communication
• Contact us directly to update your communication preferences
• Request to be removed from our contact database

6.3 Access and Data Rights

You have the right to:

• Request access to the personal information we have about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information (subject to legal obligations)
• Request a copy of your data in a portable format

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Limited access to personal information on a need-to-know basis
• Secure third-party service provider agreements

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including:

• Active marketing and service provision: While you remain engaged with our services
• Legal compliance: As required by applicable laws and regulations
• Business records: In accordance with standard business practices and legal requirements

When information is no longer needed, we securely delete or anonymize it in accordance with our data retention policies.

9. International Data Transfers

Your information may be transferred to and processed in countries other than Canada, including the United States, where our service providers (such as Google and GoHighLevel) operate. These countries may have different data protection laws than Canada. When we transfer your information internationally, we ensure appropriate safeguards are in place to protect your privacy rights.

10. Children's Privacy

Our services are designed for healthcare professionals and are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected such information, we will take steps to delete it promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated Privacy Policy on our website and indicate the date of the last revision. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

12. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please visit us or mail us at 970 Marine Drive, North Vancouver, BC V7P 1R9.

We will respond to your inquiries within a reasonable timeframe and in accordance with applicable privacy laws.